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Tanning mists have grown by +57.4% compared to last year and across platforms, with TikTok owning 81.8% of the trend’s popularity share.
April 13, 2025
By: Lianna Albrizio
Associate Editor
With dermatologists drilling home the only safe tan is in a bottle, beauty enthusiasts are turning toward self-tanner solutions (not the sun) when it comes to achieving the perfect bronzy glow. According to Spate, the fastest-growing self-tanners are tanning mists and gradual tanners. Tanning Mist Consumers all want it, but who has time to self-tan? Tanning mist has become sunless tanners’ BFF given its quick-drying abilities that leave skin with a natural-looking finish without the ...
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